On June 29th Google released AdWords Editor 12 unlike previous versions AdWords editor 12 includes many new features. There is no doubt the significant changes allows advertisers to better manage their campaigns .
Google official twitter post about AdWords Editor 12:
— Google AdWords (@adwords) June 29, 2017
So let’s continue and understand how Google managed to improve their editor, again.
But First, History…
AdWords editor was firstly introduce 16 years ago in October 23, 2000. The editor has been released to give advertisers two main options:
- The ability to create and modify campaigns offline.
- Managing and control big accounts.
Using the editor, advertisers can upload multiple campaigns and create bulk changes to their account. In fact without the AdWords editor it was impossible to manage a decent account.
[alert-note] Fact #1 – Once Google released a new version, the previous version will be supported by Google only for 4 months to allow advertisers to get the last version.[/alert-note]
AdWords Editor 12 Main Features
A new look and feel
If you are used to work with previous version, you will immediately notice the new look and feel. The new design is similar to other Google products and in a way it’s very similar to the new AdWords interface.
With custom rules you can defined different rules that will help you follow your best practices.
For example if you decided to follow Google recommendation and make sure all your campaigns will have 4 site links you can now define this as a new rule and get notifications if needed.
For more information visit AdWords editor help.
Faster Account Download
We already knows that the AdWords editor is not excelling in fast download whether you download your account for the first time or using the ‘get recent changes‘ option.
According to Google release note, Adwords Editor 12 will improve the download process by transferring more data compared to previous versions.
More image and videos for UAC campaigns
You can now includes and update up to 20 images and videos for universal app campaigns. This will allow you to create or edit your UAC campaigns better and faster.
Maximum conversions bidding
You can now add or edit maximum conversions bidding at the campaign level. This in addition to existing bidding options:
- Manual CPC bidding
- Portfolio bid strategies
- Manual CPM bidding
- Manual CPV bidding
- Target CPA bidding
Responsive ads optional fields
You probably already using the relative new responsive ads in addition to the existing fields AdWords editor 12 support the following fields:
- Price prefix
- Promotion text
- Call to action text
- 4:1 logo
Three years passed from last AdWords editor release. It’s clear that Google work hard on the new design to align it with other Google products and make sure it will be similar to the new AdWords interface.The new version really improved overall experience and it’s still by far the best ads editor exist today especially if you compare it to Facebook power editor or Microsoft Bing editor.
If you already used the new version share your feedback with me using the comments section below.